Zynga gambled a lot by launching a complete new Application with the launch of the Pioneer Trail expansion to FrontierVille, but apparently it was a gamble they’ve won: after a pretty rough start, The Pioneer Trail has reached 13 million active monthly players, which is about the same number of players FrontierVille had. Check out the charts, according to Inside Social Games, below:
There are two interesting things coming from this, though:
1. There are many new players who have started playing The Pioneer Trail, while veteran players and most inactive ones haven’t made the switch. This means that Zynga managed to get a small boost of new active players by launching The Pioneer Trail as a new application and replacing the old FrontierVille.
2. However, the war is not won yet. There are many people who try a new application only to stop playing sooner or later and most likely those who didn’t like FrontierVille because of the gameplay will stop playing The Pioneer Trail, since it’s almost the same thing.
So could this mean that after this big increase, The Pioneer Trail active player base will actually drop? I am sure Zynga hopes not, but only time will tell. Until then, it’s worth keeping an eye on the stats!